NIKITA EVSEY
GROWTH MARKETER | CMO

LET'S TALK

We can make it happen

First things first

Migrate to Google Analytics 4

Download Universal Analytics data

✔ Analytics

services

Set up Google Tag Manager

iFrame tracking

E-commerce analytics

Server-side tracking

✔ Customer experience (CX)

Set up a Growth Process

Create a Growth Team

Conduct JTBD customer research

Manage a Growth Team

✔ Strategic marketing

Define marketing strategy

Select tools

Part-time CMO

✔ growth marketing

*Step 0 for your marketing

Step zero
for your marketing:
JTBD

✔ Why clients choose you?
✔ What pushes them to buy?
✔ What blocks them from buying from your today?
✔ What are their hopes & fears?
✔ Which emotional and social attributes are in play?
✔ Where is you product/market fit?
✔ Which jobs does your product do for them?

Research KEY ATTRIBUTES

MY expertise

300+ interviews

13 full studies

Growth Academy, JTBD Expert 2-day Training, 2020

Sh*t ton of hours

✔ 3 business models refurbished
✔ 5 new products/services launched
✔ 10 brand strategies changed
✔ AOV increased for 11 products/services
✔ 13 of 13 clients said that JTBD showed more than positive ROI

Clients

FASTVPS — Hosting company, Estonia
Sleep.8 — Sleeping products, UK, Spain, Portugal
Belcredit — Fintech, Belarus
Smartsub — AI marketing assistant, Estonia
ESA Digital — Digital agency, London, UK
EVO Cut — Video broadcasting service, San-Francisco, USA
Several more tech companies

JTBDToolkit, course by Jim Kalbach, 2022

+ 10-30 long interviews
+ 1500+ "jobs"
+ 4 forces that push, attract, block and hold your clients
+ Strategies: product, marketing, market, and brand
+ Premises for: mission, branding, positioning, tone of voice, ad campaigns, and copywriting
+ Side framework for launching supporting products or special offers
+ Answers how to increase Average Order Value and LTV

(Jobs-to-be-done)

ANALYTICS

Architect and setup marketing and product analytics. Events, e-commerce, end-to-end.
Why we measure this? How we use data?

GROWTH MARKETING

Design a growth process. Build growth teams. Conduct JTBD customer research.
Measurable growth via top-notch frameworks.

STRATEGIC MARKETING

Long-term marketing and product strategy. Goals, paths, teams, P&L, tools.
Go-to-market execution. Scale-up marketing success.

Combine technical expertise and strategic vision to drive business growth.
effective product messaging, positioning and go-to-market strategies

Describe to me what job you need to be done in any convenient way that you prefer.
Or just book a call and specify details there.

1. CONTACT ME

It could be a call or text talk. Our goal is to come up with a set of goals, context and a project story.

2. DISCUSS DETAILS

I will design a plan, strategy, tools, frameworks, team, code or whatever is needed to get a job done.

3. REVIEW PLAN

We make it happen.
Depending on my role on a project I lead a whole process or take care of some parts.

4. GET RESULTS

STEP BY STEP

WAITING FOR YOUR MOVE.
READY TO CREATE A UNIQUE EXPERIENCE? IT`S TIME TO BUILD SOMETHING AMAZING TOGETHER!

WOW@NIKITAEVSEY.COM

© 2023 Nikita Evsey

First Things First